Fitted is a project that is a product of two different courses during my Master of Communication coursework. Fitted's concept is a business geared toward helping women find their ideal wedding gown while eliminating a lot of the current guesswork in the industry. Fitted is an app that uses AI to suggest wedding gowns available locally to brides based on an extensive questionnaire on signup. The work in this project shows my understanding of business models, market analysis, target audiences, audience demographics and psychographics, industry research, and the importance of conducting research within your target audience to understand their needs and how to most effectively communicate with them.