Tulle and Pearl is my capstone project completed at the end of my Master of Communication degree from Ohio University. The concept for Tulle and Pearl was to create a podcast focused on helping engaged couples plan their wedding. the project included creating a business model, defining target audience demographics and psychographics, a brief market analysis, creating a full branding suite (color palette, multiple logos, and typography), writing a creative brief and business prospectus, writing a script for a pilot episode of the podcast, recording, editing, and producing the pilot episode, and creating a short animated video to be used for social media marketing. This project showcases my writing, editing, video, podcasting, graphic design, and animation skills, as well as demonstrates my understanding of important business and marketing principals such as targeting audiences, market analysis, and more.